MARKETING OF TRADITIONAL PRODUCT IN TRANSYLVANIA

Abstract

Transylvania and the Banat are two historical regions that gave birth to several
domestic animal breeds. Over the last 15 years, number have sunken dramatically,
because these local breeds have been greatly replaced by imported ones. Although
very many so- called agrotouristic pensions are now on the market, only about 1% of
them promote real traditional food products obtained from local animal breeds.
Only few people, especially old people, know traditional recipes older than two or
three hundred years and the youth totally ignore them. On the one hand, a large
variety of names for different products have appeared on the market, but they are
manufactured by big firms and do not have the quality of the traditional products.
On the other hand, small producers often have hygiene problems. The reinforcement
of traditional products can only occur if people know the quality and the value of the
products obtained from the local animal breeds, many of them being endangered
species